Word of Mouth Marketing with Peggy Barber
Date: Thursday, September 4, 2014
Time: 9:15am - 12:15pm
Location: Neenah Public Library, Shattuck Community Room (1st floor), 240 East Wisconsin Ave. Neenah (map)
A powerful marketing strategy you can afford! Not only can your library afford Word-of-Mouth marketing (WOMM), you can also deliver a more compelling message than commercial brands with this proven system in place.
Learn how to package your library's successes so people absolutely must tell their friends and neighbors.
This is more than just a workshop.
- Join us on September 4th to learn the principles and strategies of WOMM and to begin developing your Word-of-Mouth Marketing Plan.
- After the workshop, you will have the opportunity to share your WOMM plan with your peers and put it to work.
- Peggy Barber will be available for long-distance consulting as you implement your plan from September 2014 through February 2015.
- On March 5, 2015 we will hold another workshop with Peggy to share your plans, experience and results.
We want you to "graduate" convinced that WOMM is a positive endeavor that you can use to connect your library with the community you serve, build a buzz, increase pride, appreciation, support, and turn customers into champions.
About the presenter:
Prior to launching the Library Communication Strategies, Inc. consulting practice in 2000, Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely-known “Celebrity Read” poster series. She has chaired the National Coalition for Literacy and served as President of United for Libraries, the ALA division representing Library Trustees, Advocates, Friends and Foundations. Her current work as a consultant is focused on marketing and communication support for libraries. She and her business partner wrote a book — Building a Buzz: Libraries & Word-of-Mouth Marketing — published by ALA in 2010. Library Communication Strategies has worked for libraries in 31 states and in 5 countries.
Sponsored by Winnefox Library System and Outagamie Waupaca Library System (OWLS)
Continuing education contact hours: 3