Promoting Your Collection: Merchandising and More
Collections are the mainstays of libraries. After spending lots of money and time curating, processing, and making them available, you may think the work is done. But there’s one more vital step — promoting them! This final webinar of our series will help you go beyond basic book displays and posters. You’ll hear about using book talks and shelf-talkers, and will learn ways to publicize your collections outside of your buildings. This webinar will focus most on merchandising — what it really is, and how to do it effectively enough to boost your circulation. It will feature many colorful photos of great signage and merchandising from libraries around the world to get your creative ideas flowing.
Presenter: Kathy Dempsey
This webinar series is sponsored by Indianhead Federated Library System, Lakeshores Library System, Manitowoc-Calumet Library System, Nicolet Federated Library System, Northern Waters Library Service, Outagamie Waupaca Library System, South Central Library System, Southwest Wisconsin Library System, Winding Rivers Library System, Wisconsin Valley Library Service, and Winnefox Library System.
Continuing education contact hours: 1.5